Aspect ratio
- Universal Ad Package (UAP)
- Interactive Advertising Bureau (IAB)
| Name | width (in pixels) | height (in pixels) | aspect ratio | source |
|---|---|---|---|---|
| Pop-Under | 720 | 300 | 2.4 | IAB |
| Large rectangle | 336 | 280 | 1.2 | IAB |
| Medium rectangle | 300 | 250 | 1.2 | IAB/UAP |
| 3:1 Rectangle | 300 | 100 | 3 | IAB |
| Square pop-up | 250 | 250 | 1 | IAB |
| Vertical rectangle | 240 | 400 | 1.67 | IAB |
| Rectangle | 180 | 150 | 1.2 | IAB/UAP |
| Leaderboard | 728 | 90 | 8.09 | IAB/UAP |
| Full banner | 468 | 60 | 7.8 | IAB |
| Half banner | 234 | 60 | 3.9 | IAB |
| Button 1 | 120 | 90 | 1.33 | IAB |
| Button 2 | 120 | 60 | 2 | IAB |
| Micro bar | 88 | 31 | 2.84 | IAB |
| Micro button | 80 | 15 | 5.33 | |
| Vertical banner | 120 | 240 | 2 | IAB |
| Square button | 125 | 125 | 1 | IAB |
| Skyscraper | 120 | 600 | 5 | IAB |
| Wide skyscraper | 160 | 600 | 3.75 | IAB/UAP |
| Half-page | 300 | 600 | 2 | IAB |
| Google Mobile Image | 300 | 50 | 6 |
Relation to other standards
Closest to
- golden ratio 1.61 : Vertical rectangle (1.67)
- ISO paper size 1.41 : Button 1 (1.33)
- standard photographic print size 1.5 : Vertical rectangle (1.67)