Aspect ratio: Difference between revisions

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==Overview==
* [[Universal Ad Package]] (UAP)  
* [[Universal Ad Package]] (UAP)  
* [[Interactive Advertising Bureau]] (IAB)
* [[Interactive Advertising Bureau]] (IAB)
* [[Mobile Marketing Association]] (MMA)
* http://en.wikipedia.org/wiki/Aspect_ratio_(newspaper)
* http://en.wikipedia.org/wiki/Aspect_ratio_(newspaper)
* [[tango.info image sizes]]
* [[tango.info image sizes]]
==List==
{| class="wikitable sortable"
{| class="wikitable sortable"
|-
|-
Line 11: Line 14:
! [[aspect ratio]]
! [[aspect ratio]]
! source
! source
! notes
|-
|-
| 4:3 screen (320x240 mobile phone)
| fb profile 50x50
| 50
| 50
| px
| 1
| facebook profile pic mini
| t.i candidate
|-
| Micro button
| 80
| 15
| px
| 5.33
|  
|  
|  
|  
|-
| Micro bar
| 88
| 31
| px
| px
| 1.333
| 2.84
| IAB
|  
|  
|-
|-
| Silver ratio [[ISO 216]] paper size
|  
|  
| 100
| 100
| px
| 1
|  
|  
|
| t.i album small
| 1.414
|-
| Button 2
| 120
| 60
| px
| 2
| IAB
|  
|  
|-
|-
| 3:2 photo print size
| Button 1
| 120
| 90
| px
| 1.33
| IAB
|  
|  
|-
| Vertical banner
| 120
| 240
| px
| 2
| IAB
|  
|  
| mm
|-
| 1.5
| Skyscraper
| 120
| 600
| px
| 5
| IAB
|  
|  
|-
|-
| [[ISO 7810]] ID-1 credit card
| Square button
| 85.60
| 125
| 53.98
| 125
| mm
| px
| 1.58577
| 1
| IAB
|  
|  
|-
|-
| 16:10 screen
| youtube video preview thumb
| 130
| 97
| px
| 1.34
| Google
| t.i video preview
|-
| Wide skyscraper
| 160
| 600
| px
| 3.75
| IAB/UAP
| t.i ad
|-
| Rectangle
| 180
| 150
| px
| 1.2
| IAB/UAP
|  
|  
|-
|  
|  
| 200
| 300
| px
| px
| 1.6
| 1.5
|  
|  
| t.i image (faces, couples, festival announce)
|-
|-
| Golden ratio
| Half banner
| 234
| 60
| px
| 3.9
| IAB
|  
|  
|-
| Vertical rectangle
| 240
| 400
| px
| 1.67
| IAB
|  
|  
|
|-
| 1.618
| Square pop-up
| 250
| 250
| px
| 1
| IAB
|  
|  
|-
|-
| 5:3 screen
| X-Large Image Banner (6:1, 300x50)
|  
| 300
|  
| 50
| px
| px
| 1.666
| 6
|  
| MMA default
| <5kb, t.i ad candidate
|-
|-
| 16:9 screen
| X-Large Image Banner (4:1, 300x75)
|  
| 300
|  
| 75
| px
| px
| 1.777
| 4
|  
| MMA extended
| <5kb
|-
|-
| Pop-Under
| 3:1 Rectangle
| 720
| 300
| 300
| 100
| px
| px
| 2.4
| 3
| IAB
| IAB
| t.i ad candidate
|-
|-
| Large rectangle
|  
| 336
| 300
| 280
| 200
| px
| px
| 1.2
| 1.5
| IAB
| t.i
| t.i image (venue)
|-
|-
| Medium rectangle
| Medium rectangle
Line 88: Line 182:
| 1.2
| 1.2
| IAB/UAP
| IAB/UAP
| t.i ad
|-
|-
| 3:1 Rectangle
|  
| 300
| 300
| 300
| 100
| px
| 3
| IAB
|-
| Square pop-up
| 250
| 250
| px
| px
| 1
| 1
| IAB
| t.i
| t.i albums covers, google maps
|-
|-
| Vertical rectangle
| Half-page
| 240
| 300
| 400
| 600
| px
| px
| 1.67
| 2
| IAB
| IAB
| t.i ad candidate
|-
|-
| Rectangle
| Large rectangle
| 180
| 336
| 150
| 280
| px
| px
| 1.2
| 1.2
| IAB/UAP
| IAB
|-
|
| Leaderboard
| 728
| 90
| px
| 8.09
| IAB/UAP
|-
|-
| Full banner
| Full banner
Line 130: Line 214:
| 7.8
| 7.8
| IAB
| IAB
|
|-
|-
| Half banner
|  
| 234
| 640
| 60
| 385
| px
| 1.66
| youtube video
| t.i video candidate
|-
| Pop-Under
| 720
| 300
| px
| px
| 3.9
| 2.4
| IAB
| IAB
|
|-
|-
| Button 1
| Leaderboard
| 120
| 728
| 90
| 90
| px
| px
| 1.33
| 8.09
| IAB
| IAB/UAP
|
|-
|-
| Button 2
| 4:3 screen (e.g. 320x240 mobile phone)
| 120
|  
| 60
|  
| px
| px
| 2
| 1.333
| IAB
|
|  
|-
|-
| Micro bar
| 16:10 screen
| 88
|  
| 31
|  
| px
| px
| 2.84
| 1.6
| IAB
|
|  
|-
|-
| Micro button
| 5:3 screen
| 80
|  
| 15
|  
| px
| px
| 5.33
| 1.666
|
|  
|  
|-
|-
| Vertical banner
| netbook screen
| 120
| 1024
| 240
| 600
| px
| px
| 2
| 1.70666
| IAB
|
|  
|-
|-
| Square button
| 16:9 screen
| 125
|  
| 125
|  
| px
| px
| 1
| 1.777
| IAB
|
|
|-
| passport photo
| 35
| 45
| mm
| 1.2857
|
|  
|-
|-
| Skyscraper
| 3:2 photo print size
| 120
|  
| 600
|  
| px
| mm
| 5
| 1.5
| IAB
|  
|
|-
|-
| Wide skyscraper
| [[ISO 7810]] ID-1 credit card
| 160
| 85.60
| 600
| 53.98
| px
| mm
| 3.75
| 1.58577
| IAB/UAP
|
|  
|-
|-
| Half-page
| Silver ratio [[ISO 216]] paper size
| 300
|  
| 600
|  
| px
|
| 2
| 1.414
| IAB
|
|  
|-
|-
| Google Mobile Image
| Golden ratio
| 300
|  
| 50
|  
| px
|
| 6
| 1.618
| Google
|
|  
|}
|}


==Google==
==Google==
*https://www.google.com/adsense/static/en_US/AdFormats_mobile.html
*https://www.google.com/adsense/static/en_US/AdFormats_mobile.html
**https://www.google.com/adsense/static/en_US/images/mobile300-50.gif
*http://adwords.google.com/support/bin/answer.py?hl=en&answer=83248


==Relation to other standards==
==Relation to other standards==
Closest to  
Closest to  
* [[golden ratio]] 1.61 : Vertical rectangle (1.67)
* [[golden ratio]] 1.61 : Vertical rectangle (1.67)
* [[ISO paper size]] 1.41 : Button 1 (1.33)
* [[ISO 216]] paper size 1.41 : Button 1 (1.33)
* [[standard photographic print size]] 1.5 : Vertical rectangle (1.67)
* [[standard photographic print size]] 1.5 : Vertical rectangle (1.67)

Latest revision as of 2015-11-27T01:13:37

Overview

List

Name width height unit aspect ratio source notes
fb profile 50x50 50 50 px 1 facebook profile pic mini t.i candidate
Micro button 80 15 px 5.33
Micro bar 88 31 px 2.84 IAB
100 100 px 1 t.i album small
Button 2 120 60 px 2 IAB
Button 1 120 90 px 1.33 IAB
Vertical banner 120 240 px 2 IAB
Skyscraper 120 600 px 5 IAB
Square button 125 125 px 1 IAB
youtube video preview thumb 130 97 px 1.34 Google t.i video preview
Wide skyscraper 160 600 px 3.75 IAB/UAP t.i ad
Rectangle 180 150 px 1.2 IAB/UAP
200 300 px 1.5 t.i image (faces, couples, festival announce)
Half banner 234 60 px 3.9 IAB
Vertical rectangle 240 400 px 1.67 IAB
Square pop-up 250 250 px 1 IAB
X-Large Image Banner (6:1, 300x50) 300 50 px 6 MMA default <5kb, t.i ad candidate
X-Large Image Banner (4:1, 300x75) 300 75 px 4 MMA extended <5kb
3:1 Rectangle 300 100 px 3 IAB t.i ad candidate
300 200 px 1.5 t.i t.i image (venue)
Medium rectangle 300 250 px 1.2 IAB/UAP t.i ad
300 300 px 1 t.i t.i albums covers, google maps
Half-page 300 600 px 2 IAB t.i ad candidate
Large rectangle 336 280 px 1.2 IAB
Full banner 468 60 px 7.8 IAB
640 385 px 1.66 youtube video t.i video candidate
Pop-Under 720 300 px 2.4 IAB
Leaderboard 728 90 px 8.09 IAB/UAP
4:3 screen (e.g. 320x240 mobile phone) px 1.333
16:10 screen px 1.6
5:3 screen px 1.666
netbook screen 1024 600 px 1.70666
16:9 screen px 1.777
passport photo 35 45 mm 1.2857
3:2 photo print size mm 1.5
ISO 7810 ID-1 credit card 85.60 53.98 mm 1.58577
Silver ratio ISO 216 paper size 1.414
Golden ratio 1.618

Google

Relation to other standards

Closest to

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